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Suggested Reading

Federal Reserve

  1. Kettell, Brian Fed-Watching, Making Sense of Market Information, Financial Times, Prentice-Hall, London, 1999.
  2. Martin, Justin Greenspan, The Man Behind Money, Perseus Publishing, Cambridge, MA, 2000.
  3. Mayer, Martin The Fed, the Inside Story of How the World's Most Powerful Financial Institution Drives the Markets, The Free Press, New York, 2001
  4. Sicilia, David B. and Cruikshank, Jeffrey L. The Greenspan Effect, Words that Move the World's Markets, McGraw Hill, New York, 2000.
  5. Woodward, Bob Maestro, Greenspan's Fed and the American Boom, Simon & Schuster, New York, 2000.
Behavioral Finance/Economic Psychology
  1. Arthur, W. Brian, Durlauf, Steven N., and Lane, David A. The Economy as an Evolving complex System II, Addison Wesley, Reading, MA, 1997.
  2. Belsky, Gary and Gilovich, Thomas Why Smart People Make Big Money Mistakes-and How to Correct Them, Lessons From the New Science Of Behavioral Economics, Simaon & Schuster, New York, 1999.
  3. Brandstatter, Hermann and Guth, Werner (Editors) Essays on Economic Psychology, Springer-Verlag, Berlin, 1994.
  4. Sargent, Thomas J. Bounded Rationality in Macroeconomics, Oxford University Press, Oxford, 1995.
  5. Simon, Herbert A. Models of Bounded Rationality, Empirically Grounded Economic Reason, The MIT Press, 1997.
  6. Thaler, Richard H. (Editor) Advances in Behavioral Finance, Russell Sage Foundation, New York, 1993.
Marketing and Sales
  1. Crosby, John V. Managing the Big Sale, A Relational Approach to Marketing Strategies, Tactics, and Selling, NTC Publishing and The American Marketing Association, Chicago, 1996.
  2. Crosby, John V. Cycles, Trends, and Turning Points, Practical Forecasting Techniques for Marketing and Sales, NTC Publishing and The American Marketing Association, Chicago, 2000.
Judgment and Decision Making
  1. Bazerman, Max Judgment in Managerial Decision Making, 4th Edition, John Wiley & Sons, Inc., New York, 1998.
  2. Goldstein, William M. and Hogarth, Robin M. (Editors) Research on Judgment and Decision Making, Currents, Connections, and Controversies, Cambridge university Press, Cambridge, England, 1997.
  3. Goodwin, Paul and Wright, George Decision Analysis for Management Judgment, Second Edition, John Wiley & Sons, Ltd., West Sussex, England, 2000.
  4. Hammond, John S., Keeney, Ralph L., and Raiffa, Howard, Smart Choices, A Practical Guide to Making Better Decisions, Harvard Business School Press, Boston, MA, 1999.
  5. Wright, George and Goodwin, Paul (Editors) Forecasting With Judgment, John Wiley & Sons, Ltd., West Sussex, England, 1998.

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